WHAT IS DIGITAL MARKETING?

Digital marketing is just another fancy buzzword in the field of marketing, where the products and services are marketed using some form of electronic devices, through the online platform on the internet, mobile phones, and other digital media and technology.

It can also be termed as leveraging business with the help of a search engine, personal websites, social media, and emails to connect with prospective customers. 

In the present scenario, you know how easy is to access the internet, and almost everybody is using the internet for some or other work. While using we often come across different kinds of advertisements, videos, banners, posters, promotional schemes, search query showing some kind of promotional offer or advertisement, all sum up to form a part of digital marketing.

The 7 big categories of online marketing (Digital Marketing) are:

1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Content marketing
4. Social Media Marketing (SMM)
5. Pay-per-click advertising (PPC)
6. Affiliate marketing
7. Email marketing

SEARCH ENGINE OPTIMIZATION 

Let me put it in simple words; it is the optimization of your website’s content in such a way that it appears on the top of the result page when a searched for specified keywords or phrases. The main goal is to attract visitors when searched for particular services, product, or any information related to your business.

It can also be termed as a process of increasing the amount of organic(free) traffic onto your website

to know more about SEO 

SEARCH ENGINE MARKETING

You have optimized your site, now it’s time to make it visible in search engine result pages and grow your business in this highly competitive marketplace and this being done using paid advertisements. Advertisers bid on the most relevant keywords, that the customers will enter when searching for a particular product or service.

Precisely it can be said as; it offers advertisers the opportunity to put their ads in front of those motivated customers who are actively looking for your offerings.

CONTENT MARKETING

It is a long term marketing strategy focused on creating and distributing valuable, relevant, consistent and worth reading high-quality content for your target audience. The content helps in acquiring attention and gathering a reader base, ultimately helping to generate leads, transforming prospects into customers, while increasing brand awareness.

SOCIAL MEDIA MARKETING 

Our minds simply get a tickle on hearing the word social media and instantly connecting them to platforms like Facebook, Instagram, Pinterest, Twitter, and so on.

It is when the product or service is promoted through the mentioned platform to reach out to the masses being them as a prospect or as a customer. It is one of the most powerful tools for businesses to reach to a pool of customer, getting their attention and thus promoting your business. These masses can also act as your brand ambassadors if you are able to impress them with your offerings, and thus helping in driving leads and sales for your business.

PAY-PER-CLICK ADVERTISING

PPC is a model of marketing which allows marketers to pay only when their ad is clicked by a user. Search engines like Google, Yahoo or Bing auction their advertising space where the highest bidder typically earns the most prominent place to place their ad. Advertisers bid on those keywords which can help in triggering or displaying their ads.

This model can also be termed as buying visits to your site, rather than attempting to earn those visits organically.

 

AFFILIATE MARKETING

Let’s put it in very simple words, affiliate marketing is earning commission by the promotion of somebody else’s work. You like a product; you promote it to others and earn a share of profit for each sale you help others to make. It’s like you refer someone to a product and helps them purchase the product based on your recommendation.

EMAIL MARKETING

In simple terms it can be put as; promotion of product or services with the help of emails, you try to develop relations with the customers or clients, by sending those offers, personalized messages, and promotional schemes via email. The main advantage of using this service is the price and ease of use. It is an inexpensive way of advertising your product and getting them directly to your target audience


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