ON-PAGE AND OFF-PAGE SEO

A website to rank higher on search engine needs lots of effort, and all this effort will go futile if it is not properly optimized. You need to fall in love with the Google’s secret algorithm and develop your website accordingly. Search engine strategy is basically divided into two different categories: On-page SEO and Off-page SEO.

The On-page and Off-page SEO have to come hand in hand; they have to be looked after together. It can also be coined as two sides of the coin, where:

On-page SEO factors deals with what your site is all about, it’s visual appearance or in short the things which you can be optimized that can affect your ranking.

Off-page SEO deals with the popularity of your site, links from other websites, or the marketing activities outside your website.

WHAT IS ON-PAGE SEO?

The act of taking together all the elements of website which are in your hands together in order to rank higher and earn the reward of more relevant traffic and search engine. The elements referring to the technical set up of website, content, HTML source code, visual appearance, user friendliness sums up the on-page factors.

It is just like the physical appearance which you want to show to the world, if it is visually appealing, user friendly and have relevant content, you are sure to ace the game to ranking.

More the amount of effort you put into these categories and strategies, more is the visibility of results. Time will come when you get to understand what’s working and what’s not, perform a dissection of your website and look deeply into your website to know what next you have to operate  so that more audience can get to you.

WHY IS IT IMPORTANT?

Going down the line, you will notice that it’s a matter of just few seconds form search engine finding you to a user staying on your website. The more the engagement and interaction, plus the longer the user stay on your website, better is the experience.

The major factor influencing the ranking of the website depends on how awesomely you are creating your website, more you work on your On-Page SEO, result will automatically get your Off-page SEO successful. It is like a reaction starting from On-page leading an increase in the probability of off-Page strategy being successful and ultimately making your website a success..

ELEMENTS TO ACE THE GAME OF ON-PAGE OPTIMIZATION

According to us, basic of On-page SEO depends on four pillars. If one has to make an effective op-page SEO these four pillars should be focused:

CONTENT: ask yourself a question, why do people visit your site? What makes your site better than somebody else? A thumb rule can be phrased as an awesome content with an awesome on-page goes hand in hand. People are coming to you for your content, information being conveyed in an easier way along with keeping the interest of the audience, and most importantly to get what they are looking for. The content which you are writing should be relevant to the keywords which the audience is looking for, after all it’s about how engaging is your article for the targeted audience. Therefore writing excellent content is must.

At one end it covers  the technical aspect of SEO that includes dead pages, page response codes, warnings and one, and at the same time it also emphasize on content related areas like titles, description, meta tags, URLs, internal anchor text and more.

USER FRIENDLINESS

Friendliness refers to the how a common man can navigate, search, interact, and understand your website. This is not only important from the perspective of common user but for Google and other search engines too, as they rank those websites high which are search engine and user friendly. You have to keep in mind that your website is to be visited by everyone and if it fails to address the queries to the audience you will fail in the first step only. They should be able to find at one instance what they are looking for.

XML SITEMAP

This is like a path finder which helps the Google bots and crawlers of search engine to have a quick view of your website, can be termed as screening of your website to know what exactly it has. This is done to interpret your website and index it in the search engine result pages accordingly. The easier the search engine can move through your website the more likely will it help in ranking of your website plus keeping in mind all the other factors done perfectly!

KEYWORD RESEARCH:

Keyword research is to know about the popular words or phrases being typed while searching for a query. Research give a marketer a better understanding of the high demand of particular keyword and how critical and tough it is when competing in and organic search results. this can also be expressed as which words are generally typed by users when are on their move of hunting for information about a particular idea or topic. At the end, the more you focus on the popular words and phrases, the more it will attract you visitors, and more importantly keywords should focus on the targeted content, which has the power to drive right audience towards your website

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